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Google Ditches the Android Wear Brand

Posted March 15, 2018 | Android | Android Wear | Wear OS | Windows

Android Wear is failing, and Google is getting rid of the Android Wear brand this week. The company is introducing a new name and look for its smartwatch software platform, simply called Wear OS.

The new brand will be available with a new software update on the companion apps for Android and iOS, as well as on your watches in the coming days. Google isn’t really saying the reason behind the changed, though it’s pretty clear: the company doesn’t want to tie the platform to Android, as it works with iPhones, and so the change will help address the problem. “As our technology and partnerships have evolved, so have our users. In 2017, one out of three new Android Wear watch owners also used an iPhone. We’re now Wear OS by Google, a wearables operating system for everyone,” the company said in a blog post.

It’s possible the company is gearing up for more of a consumer-approached strategy with Wear OS as it’s failed to keep up with Apple which has been aggressively pushing Watch as a fashion product.

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