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LinkedIn Isn’t Done Pretending to be Snapchat

Posted March 20, 2018 | LinkedIn | LinkedIn Video | Microsoft | Snapchat | Windows


Every social network wants to be Snapchat. Facebook, Instagram, WhatsApp, and even Twitter. LinkedIn is obviously part of that — but unlike the other social networks, LinkedIn’s attempt at imitating Snapchat is appealing at best.

The company today launched new video “filters” for its LinkedIn Video platform. The filters can be added to videos recorded by LinkedIn users on phone, and they are pretty poor. Right now, LinkedIn only offers three filters. Yes — three/3/tres.

These filters aren’t anything exciting or cool, either — the three filters that exist now are “On the Air”, “Side Hu$tle”, and “Work High Five”. And yes, that’s it. You can’t add GIFs, there aren’t any cool AR face filters, there are no animated GIFs, there are no location filters, but just these three static filters. These new filters are joining the location filters that LinkedIn added last year which shows filters based on the event you are attending. Even then, these filters are embarrassingly bad, even for a “boring” social network like LinkedIn.

But hey, at least you can now try different font styles for text in your videos.

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